For many years, I have been offering my skills in the area where experience, knowledge, and competence make a difference. That is the main reason why I started this consultant company.

My primary commitment is focusing entirely on Coloreel AB. A Swedish innovation company that develops and markets new technology to the embroidery business. This assignment began in January 2013, first at a distance, and from January 2018, physically at the head office in Jönköping, Sweden.

My background in the embroidery industry started in 1995, when I, for the first time, laid my eyes on an embroidery machine.

Since 1997, I have managed five companies, focusing on machine embroidery and digitizing.

Heavily engaged in the embroidery business, I took part in forming SEA, a Scandinavian organization for professional embroiderers and digitizers, mainly focusing on networking, education, and social activities aiming to bring colleges in the business closer to each other.

In September 2019, the ownership of my latest baby, Svanberg Brodyr AB, was transferred to new owners. They are named Västkustens Tryck & Brodyr and can be found in Kungsbacka. You can also locate them on social media. They continue our mission to offer high-quality embroideries, screen printing, heat transfer printing, and laser cutting/engraving. Should you need any of their services, please contact them.

Since September 2019, the assignment has been full-time work with Coloreel Group AB, where a good part of my time has been focused on developing their new technology. I was also part of the Service & Support team, responsible for building and adapting our support system for distributors and customers. It was both rewarding and challenging. Currently, I have a title as an Application Specialist on the product management team and am involved in several thrilling projects. I still love every minute of my work.

Conny Svanberg, CEO and owner